Whether you have an existing blog or are planning to start a new one, creating content that will be useful years in the future is an excellent strategy for gaining readers over the long term.
Content can also be used to attract new customers and that’s why so many companies invest heavily into content marketing.
Before you start brainstorming ideas for evergreen content, there are a number of things to consider.
Evergreen Content Creation Pros:
Content is what glues the internet together and helps inform buyers, so they make better buying decisions. Today’s buyers have a much higher level of information available to them than any point before in history. So, having a content-oriented site is an extremely valuable tool for converting visitors into new customers. Small online brands have a much better chance to convert visitors into customers by attracting them with content than they typically do with paid advertising because the content helps to build trust with the business.
- The cost to create the content is a one-time cost can be more cost-effective than paid advertising.
- You are helping people solve their problems or learn things and can feel good about it.
- It’s relatively easy to plan out and create the content.
- Generally, this type of content is better for beginners as long as they choose a niche with low competition.
- There is a potential for very long-term profit because people will still be using the internet in 20 years.
- Extremely low costs compared to any other business if you produce the content yourself.
Evergreen Content Creation Cons:
Generally, the ROI (return on investment) is relatively quite high, but the ROR (rate of return) is quite low, and it can take a long time to scale evergreen content creation into the range where the income level is in a “desirable range.” Under no circumstances should people do something foolish like quit their day job to start a blog. Websites are very competitive by nature and it can take years for a blog to becomes profitable.
The biggest problem with evergreen content is that there’s a limited number of informational topics and the number of target keywords that are worth targeting in an attempt to generate organic search traffic from search engines is limited. Some would consider that to be a good thing because there will be an “end point” to the site’s creation. Now, you could easily broaden the site out by incorporating another niche that is relatively similar, or is of obvious interest to the target audience, but then that requires more planning and could require a redesign of the site.
- It will become difficult to scale the site’s traffic with this type of content.
- The content is generally “educational” in nature, making it difficult to churn out because the writing is difficult and may require a lot of research.
- Generating income from this content is not as easy as it sounds and you may need to run many tests.
- The content still needs to be maintained.
If you’re confused as to what exactly defines an evergreen niche, read this post.