Another incredibly important metric that you may want to calculate is EPC. This metric is incredibly important to affiliate marketers who are trying to optimize the revenue and is frequently used when split testing landing pages.
If you have ever worked with display advertising, you have likely needed to do many different calculations in an effort to optimize the ad spend. This calculator will help you to calculate campaign cost, cost per thousand, or the total number of impressions based upon which data you have.
One of the most important metrics for both online and offline businesses is CPA, which is why I created this Cost Per Acquisition calculator. This tool can also be used to calculate the average cost of any action or goal competition as well, including leads, installs, or social media followers, as the formulas are identical.
There will be more calculators very soon! I plan on creating a whole bunch of these and I’ll try my best to include some relevant and useful information with each one.